Senior Product Designer
with 8+ years across B2B and B2C SaaS and e-commerce. I'm at my best in 0-1 territory
turning ambiguity into structure through research, strategy and design. Outside my 9-5 I publish The Cursor Magazine
a newsletter on design and career.
Maureen Herben
2026
2026
0 → 1 AI-native landing page builder for Typeform
Shipped 0 → 1
I designed the core building blocks for Typeform's AI-native webpage builder.
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2026
2026
Expanding Typeform to new use cases
Shipped New feature
Designed two new question types that expanded what Typeform could be used for: e-signatures for legal document and Google Calendar scheduling for booking events directly through a form.
2025
2025
Redesigned checkout for Typeform
Shipped Continuous improvement
Turned an overwhelming, single-page checkout into a clear and converting multi-step checkout that allows Typeform to scale their product and add-on offering.
2025
2025
Foundational designer for a new team at Typeform focused on onboarding, monetisation and activation
0 → 1
As the first designer on the team, I did fundamental research and set up the foundation for this new team.
2024
2024
Designed widgets for better collaboration and facilitation on Miro
Shipped New feature
Designed 3 of the "Intelligent Canvas" facilitation widgets: Sticky Stack, Spinning Wheel and People and improved the existing Poll and Dot Voting widget.
2023
2023
Partnered with LinkedIn Learning on a Figma course
Live
I created and filmed a Figma course for beginners for the German market of LinkedIn Learning.
2023
2023
Reimagined the post-purchase experience for Zalando
Vision 0 → 1
As part of Zalando's internal incubator The Studio, I was responsible for the concepts, prototypes and strategy around a new post-purchase experience.
2022
2022
Reduced time to market for Zalando partners with a 'techless' integration
Shipped Continuous improvement
2020
2020
Design education for EdTech companies
I've scripted and presented numerous YouTube videos, webinars and online masterclasses on UX design and worked together with brands like CareerFoundry, d.MBA, Blinkist and Nuclio.
2017
2017
Started my career as a UX Designer working on projects for Volkswagen and German Railways (DB)
Why companies hire me