Driving high-stakes, conversion-focused work at Typeform. From restructuring the checkout flow for new add-on offerings to designing an AI-native landing page generator from 0 → 1. First designer in a new onboarding, activation, and monetization stream, setting its research and experimentation foundation.

Delivered impact across multiple product areas, beginning with integrations and competitor-to-Miro migration flows that helped secure high-stakes enterprise customers. Later shifted to the facilitation space, designing widgets including Sticky Stack, Polls, and the Spinning Wheel to enrich collaborative workshops.

Co-led the research and vision for Zalando’s post-purchase experience, aligning stakeholders from circular business to payments. Reframed it from transactional to relational—helping customers care for, repair, and responsibly recycle their items.

Sharing career and design essays with an audience of 9K+ design enthusiasts through my Substack newsletter (@thecursormag) and LinkedIn (8k+ subscribers). Grew an Instagram community to 40k+ designers and career-switchers breaking into UX (2020–2024). Deliver webinars, masterclasses, and social content for EdTech brands including CareerFoundry, Nuclio Digital School, d.MBA, and The Fountain Institute.

Designed a “techless integration” enabling small-scale partners to expand into new markets without API implementation. Reduced time to market and cut partner costs by removing the dependency on technical third parties.

UX design for Volkswagen’s online shop for commercial vehicles and launch of electric vehicle shop. Reimagined TUI’s mobile experience for booking package holidays and built a web app for Deutsche Bahn featuring a digital loyalty card and promotions for DB ServiceStore.